The content of this project is multifaceted. From the recipe of a new Premium Vodka, we constructed a complete brand identity through conceptualization of name, web design and corporate identity, as well as design of bottle, packaging and visibility tools.
In essence, vodka is a straightforward and unpretentious drink – something reflected only in few bottle designs. This is the foundation of our conceptual approach to this project.
In its form, the bottle we designed unifies the typical proportions of a vodka bottle, a medicine bottle as well as the modern elegance of a flacon. The subtle play of the vertically changing cross section (roundly curved at the top, square at the bottom) leads to a smoothly changing silhouette when turning the bottle. A narrow focus on the content and the most essential define the corporate identity throughout.
Puriste: The name captures the spirits.
- Puriste Premium Vodka
- Brand Development, Product Development