The redesign of such an established brand as QUICK whose target groups are as diverse as the society in general, is always a big challenge. Therefore, we have set ourselves the goal of creating a strong and confident icon that embodies the essence of QUICK. Innovative but easy to understand, changeable but unmistakable, yet flexible and versatile as reliable and trustworthy.
The resulting brand image represents the letter “Q”, which is formed by the arrangement of circles representing the image of coins – the symbol for cash. This “simplicity” is the basis for a brand that is used incredibly alive.
- 2012 - 2013
- PayLife Bank GmbH
- Brand Development