PayLife, the leading provider of card payment solutions in Austria, stands for comprehensive expertise in the card business and is characterized by a creative drive that has shaped the Austrian card payments over the years.
PayLife´s Mastercard RED – a rechargeable prepaid card without the need of a bank account – is especially created for all people who appreciate the possibility to make payments around the world and online while retaining complete cost control and total freedom.
These benefits make PayLife´s Mastercard RED the perfect companion for a target audience which we identified in sinus milieus called the „digital individualists“, the „adaptive pragmatics“ as well as the „post-materialistics“. Target groups who are characterized as cosmopolitan, online, mobile and pragmatic.
Characteristics which we defined as the basis for the brand development and its visual communication.
- 2013 - 2014
- PayLife Bank
- Brand Development