The Lenzing Group is a world market leader supplying the global textile and nonwovens industry with high-quality man-made cellulose fibers. With more than 70 years of experience in fiber production, the Lenzing Group is the only company worldwide combining the manufacturing of all three man-made cellulose fiber generations on a large industrial scale under one roof – from the classic viscose to modal and lyocell (TENCEL®) fibers.
The cooperation between Lenzing and studio novo aimed to create a global brand communication strategy adressed to both, the B2B and the B2C market.
This goal was achieved by creating a detailed brand identity which describes the company’s core values and the product benefits within one general concept, combining sustainability, nature and advanced technology with wellness and healthcare.
- Brand Development