Even the most famous of brands have to continue to refine and develop their products in order to clearly communicate the content and values they have come to represent. The time-honored Austrian brand Julius Meinl is no exception here.
Our approach to this challenge starts with a detailed analysis of the history of the brand “Julius Meinl” considering competitors, target markets, target groups as well as channels of distribution. From this analysis, we derive the graphic building blocks to stage a consistent and all comprehensive brand appearance, which spans from the definition of applied typography, the color coding, a consistent style of pictogram, to management of the design elements of the logo.
- 2005 – 2013
- Julius Meinl
- Brand Development