It can be claimed that “Frank’s Original” appears as a symbiosis of the archetypes of soft drinks. The all-time classic – Cola – enriched with the ingredients of a modern energy drink. An energy cola, basically.
In consideration of this fact, we combined the nostalgic semantics of cola products with the typical earmark of energy drinks. As a result, the product appears equally familiar and refreshingly new at the POS. To avoid the usual clichés of this product group, we made sure to round off all mediums of communication with a touch of irony – a twinkle of the eye to spice up the “personality” of the brand.
- 2005 - 2006
- MCP GmbH
- Brand Development